[01]Web Development
BTO
A digital home for a UK charity using science to secure the future for birds and nature.
- Client
- British Trust for Ornithology
- Industry
- Charity & Science
- Location
- United Kingdom
- Website
- bto.org
[01]Overview
The British Trust for Ornithology is a UK charity that combines volunteer surveys with professional science to monitor bird populations. Its website serves volunteers, researchers, supporters and the public.
[02]The Challenge
A large, content-rich organisation with many audiences: volunteers submitting surveys, researchers exploring data, supporters donating and learners looking for ID guides. All of them needed a clear route through.
[03]Our Approach
Audience-led navigation
Top-level hubs for our work, projects, data, learning, volunteering and support give each audience a clear starting point.
Data & science front and centre
Maps, data tools, reports and flagship projects such as cuckoo tracking are surfaced directly from the homepage.
Connected ecosystem
A MyBTO member login, donations, events and a linked online shop sit within one consistent experience.
[04]At a Glance
9
Top-level content hubs
4
UK nations with offices
MyBTO
Member & volunteer portal
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